There is something magical about cycling, an invisible thread that connects people and places, weaving stories of passion, sacrifice, and triumph. This year, we had the honor of experiencing this magic during the three Italian stages of the Grand Départ of the Tour de France, held in the magnificent cities of Florence, Bologna, and Turin. We couldn't resist telling these stories through the eyes of those who live in these cities every day, those who have cycling in their hearts.

We created three videos, each one an open window into a city, a person, and a special bond with cycling. These are authentic stories of life, culture, traditions, and love for the bicycle. Each story is a personal and intimate journey, exploring the unique connection each protagonist has with their city and the world of cycling.

This project was born from the desire to celebrate the three Italian stages of the Tour de France through the authentic stories of those who live and love their cities. We want to thank Gabriele Curi, Veronica Santandrea, and Gabriele Mazzetta for sharing their stories with us and allowing us to see Florence, Bologna, and Turin through their eyes. We hope these stories will inspire you and make you fall even more in love with cycling and these wonderful Italian cities.

To celebrate the Grand Départ in Italy, we have created three exclusive cycling kits dedicated to Florence, Bologna, and Turin. Each kit has been carefully designed, reflecting the uniqueness and essence of each city. We hope that with these kits, you can feel part of this extraordinary adventure that unites the heart of Italy with the great tradition of the Tour de France.