L’Eroica is a journey through time, a tribute to cycling in its purest and most authentic form. It’s the sound of gravel under the wheels and the determination of those who ride driven solely by passion..

Born in 1997 on the stunning white roads of Tuscany, L’Eroica reminds us that cycling is about effort, heroism, and poetry. It evokes the spirit of legendary achievements that have shaped the history of this sport.

From this philosophy comes our Eroica collection, where tradition and innovation meet. Wool garments with a vintage design, inspired by the jerseys worn by the champions of the past, capable of telling stories at first glance.

Alongside them, technical and high-performance garments made with innovative fabrics but adorned with retro graphics — for those who want to feel the charm of cycling’s golden age, without giving up modern comfort and performance.

Wearing a piece from the Eroica collection means embracing a lifestyle — rediscovering the beauty of effort and the joy of a timeless challenge. It’s riding with pride on roads that tell stories, with the elegance of those who know and respect the roots of cycling, yet always look forward to new adventures.

Relive the legend. Wear Eroica.

Discover the Collection