If youre going to cycle the road to Hell, you might as well look amazing in our new Ride to Höll kit, inspired by the Innsbruck-Tirol UCI World Championships racecourse.
The saying that The road to hell is paved with good intentions must have been intended for the organizers of the 2018 UCI Road World Championships in Innsbruck-Tirol, Austria. Good intentions helped them create a stunning and tough racecourse befitting the prize that will be earned by the winner. Starting with a 90-kilometer run from the countryside into Innsbruck, the race then loops the city in a series of 24km circuits. On those city circuits is where the road to hell in found.