Reverb Cycling is a dynamic collective of cyclists who have come together to embrace the unpredictable nature of gravel riding and to foster a more inclusive and supportive cycling community. Originating from a desire to break away from traditional norms and embrace chaos, the team represents a diverse group of riders from various backgrounds and nationalities. Their mission is not only to compete at high levels but to bring about positive change within the cycling world and beyond.

How did your team/project start?

Reverb Cycling started with a vision to embrace the chaotic and unpredictable nature of cycling. The founders were inspired by the concept of reverb in sound—where clean, distinct sounds bounce off surfaces and return altered and less defined. This metaphor captures their approach to cycling and community engagement. The team officially launched with a blend of experienced cyclists, including Cristiana, a former professional MTB rider, and Sacha, a road professional with 49 victories, marking their entry into the UCI gravel racing circuit.

What are the values and mission of your team/project?

The core values of Reverb Cycling are inclusivity, equality, and community impact. Their mission is to provide equal opportunities for men and women from all backgrounds, fostering an environment where individual contributions lead to collective progress. The team emphasizes giving back to the community, promoting a culture focused on positive change and personal growth rather than solely on competitive success.

How do you think you influence the cycling community?

Reverb Cycling aims to influence the cycling community by promoting an inclusive and supportive culture. They have established the Reverb Hub in Bergamo as a community meeting point, encouraging interaction and support among local cyclists. By emphasizing community over individual success, Reverb Cycling serves as a positive example and encourages a more connected and supportive cycling environment.

What was the inspiration behind the design of your kit? Is there a particular story?

The design of the Reverb Cycling kit was inspired by their collaboration with Santini Cycling. This partnership is based on a shared vision of fostering a passionate and inclusive cycling culture. The Santini x Reverb Cycling kit features a unique blend of black and white with highly nuanced shading, reminiscent of chaos. This design reflects the team's dynamic and bold spirit, ready to take on new challenges with style and technical excellence.

Conclusion

Reverb Cycling is more than just a team; it is a movement towards a more inclusive and supportive cycling culture. By embracing chaos and promoting values of equality and community, Reverb Cycling aims to make a lasting positive impact on the cycling world. Their innovative approach and dedication to giving back set them apart as a unique and inspiring collective in the realm of gravel cycling. As they continue to compete and grow, Reverb Cycling remains committed to fostering a community where every rider can thrive and contribute to a better future.