Coffee Before Cycling is more than just a brand; it’s a lifestyle that blends the love for coffee and cycling into one inclusive community. Founded by Brian Megens and Shivani Achrekar, this initiative started with the opening of Fixed Gear Coffee in 2018 and has since expanded to two locations in the Netherlands. Their mission is to create a welcoming space for everyone, from casual coffee drinkers to World Tour pros, to enjoy coffee, cycling culture, and community events.

How did your team/project start?

Fixed Gear Coffee, the birthplace of the Coffee Before Cycling community, opened its doors in 2018 in Cauberg with a mission to combine the best of cycling and coffee. In 2020, they expanded with a second shop in Maastricht. Founders Brian Megens and Shivani Achrekar envisioned a space where everyone, regardless of their cycling level, could come together. They wanted to create a place where people could enjoy excellent coffee, homemade cakes, admire bike collections, and participate in cycling-related events.

What are the values and mission of your team/project?

The core values of Coffee Before Cycling are inclusivity, community, and quality. They believe in creating an inclusive environment where everyone feels welcome, regardless of their cycling experience, ethnicity, or background. Their mission is to inspire and connect people through their shared love of coffee and cycling. This philosophy extends to their products, ensuring that every cup of coffee and piece of apparel they offer is of the highest quality.

How do you think you influence the cycling community?

Coffee Before Cycling influences the cycling community by fostering a culture of inclusivity and connection. They host rides and events that bring together cyclists of all levels, encouraging a sense of community and shared passion. By creating a space where cyclists can meet, enjoy coffee, and engage in cycling culture, they help to build a supportive and vibrant community. Their collaborations with creatives and like-minded brands further enhance their impact, making cycling more accessible and enjoyable for everyone.

What was the inspiration behind the design of your kit? Is there a particular story?

The Coffee Before Cycling kit is a testament to their commitment to quality and style. The kit features unique color schemes that reflect their brand's dynamic and vibrant spirit. The design process was heavily influenced by the founders' experiences and their desire to create a kit that stands out. For the 2022 kit, they opted for a subtle earth palette inspired by the rich colors of a freshly made espresso, aiming to evoke the sensory experience of coffee and cycling. This thoughtful approach ensures that the kit not only looks great but also resonates with their community’s love for both coffee and cycling.

Conclusion

Coffee Before Cycling is a unique initiative that successfully combines the worlds of coffee and cycling into a cohesive and inclusive community. Through their high-quality products, welcoming spaces, and engaging events, they continue to inspire and connect people. Their journey from a single coffee shop to a beloved community hub highlights the power of passion and inclusivity in creating meaningful connections.