TDT-Unibet Cycling Team is a fresh and innovative presence in the world of professional cycling. Established by Bas Tietema, a former professional cyclist turned YouTube personality, the team has quickly gained attention for its unique approach and ambitious goals. With a strong focus on community engagement and disruptive innovation, TDT-Unibet aims to make a significant impact both on and off the road.

How did your team/project start?

The TDT-Unibet Cycling Team started as an extension of the popular YouTube channel, Tour de Tietema, created by Bas Tietema. The channel, known for its humorous and engaging content about cycling, aimed to inspire a broader audience to take up cycling. The desire to challenge the traditional norms of the sport led to the formation of a professional team. With the support of Unibet as a main sponsor, the team transitioned from a YouTube project to a UCI Continental team in 2023, with ambitions to climb to ProTeam status and eventually compete in major races like the Tour de France.

What are the values and mission of your team/project?

The core values of TDT-Unibet Cycling Team are innovation, inclusivity, and community engagement. The team is dedicated to questioning the unwritten rules of cycling while respecting the sport's traditions. Their mission is to create an entertaining and inspiring project that encourages more people to start cycling. Performance and followability are key aspects of their approach, aiming to build a close-knit team that achieves sporting success while also producing engaging content for a wide audience.

How do you think you influence the cycling community?

TDT-Unibet Cycling Team influences the cycling community by bringing a fresh and engaging perspective to the sport. Through their YouTube channel and social media presence, they offer behind-the-scenes insights and share the journey of building and managing a professional team. This transparency and accessibility help to demystify the world of professional cycling and inspire fans to get involved. Their approach emphasizes the fun and communal aspects of cycling, which helps attract a broader and younger audience to the sport.

What was the inspiration behind the design of your kit? Is there a particular story?

The TDT-Unibet Cycling kit is designed to stand out, featuring a bold and eye-catching color scheme. The design reflects the team's philosophy of breaking norms and making a statement. The kit’s vibrant and somewhat "garish" colors symbolize their disruptive and innovative approach to the sport. It is intended to capture attention and convey the energetic and unconventional spirit of the team. This distinctive kit helps the team be easily recognizable in the peloton, reinforcing their brand identity and commitment to doing things differently.

Conclusion

TDT-Unibet Cycling Team is redefining the landscape of professional cycling with their innovative approach and strong community focus. By merging high-performance goals with engaging content, they are not only aiming for sporting success but also inspiring a new generation of cycling enthusiasts. Their journey, from a YouTube channel to a professional team, highlights the power of passion and creativity in transforming traditional sports.